Alter Ego Color - My Color #7.0 - #12.2SS
- Brand: Alterego Italy
 - SKU: AEMC7.0
 
Ammonia-free, ppd-free permanent hair color with a specific anti-age action dedicated to satisfying the ever growing requests for a more gentle and treating color.
Benefits:
- 100% grey cover
 - Protects the hair fibre
 - Elevated cosmetic action
 - Incredibly beautiful colors, true to chart
 - Infinite possibilities to inspire creative customized coloring services
 - Pleasant & delicate fragrance
 - Intense and brilliant color directions
 - Reliable final color results
 - High lifting power (up to 4 levels)
 - Maximum personalization
 
Action:
- Hydrating and anti-oxidizing action
 - Anti-age effect
 
Plus:
- My color, the professional high-performance color, its ultra gentle and timeless formula is enriched with precious anti-oxidizing properties
 - The special synergy between Coactivator Cream and My Color guarantees a delicate and complete developing action of the micro-color pigments for intense and brilliant nuances
 
Active Principles:
- Hyaluronic acid
 - Caviar
 - French rose eco-certified
 

